Thursday May 27, 2021
Presented by Cool.World with Stories First and partners, BIPOC TV & Film, REMC, Creatives Empowered and Collective Bunch
This FREE salon series event emphasizes understanding and analyzing film, television, and media arts measurement and data. The Canadian screen industry must build capacity for these tools, specifically for Black, Indigenous and People of Colour filmmakers, producers, their marketing teams and impact producers. The majority of funding grants and reports require that data be included as creative leverage and capital; what creatives include in their digital, marketing and distribution plans is crucial to successful funding. Canada is significantly behind in data measurement and digital disruption and the pressure to close the gap is increasing rapidly. By shifting the understanding of these tools into our own hands, we give room for the potential to understand our audiences more intimately than traditional funders.